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Intel launches marketing makeover
Sunday, March 12, 2006
Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding.
The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead".
Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name.
The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.
Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas.
According to the Interbrand consultancy, Intel is the world's fifth most valuable brand, worth an estimated $36bn (£21bn).
Article kindly provided by BBC News.
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