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Survey shows island logo success

Sunday, March 12, 2006

An association in Jersey which promotes local produce says 92% of people questioned buy its products because of the logo.
Genuine Jersey says its stamp on products is more likely to encourage people to buy locally grown produce.

Over 1,000 people were asked in a survey last year what they thought of the standard of Genuine Jersey produce.

Chairman Ken Syvret says the findings show how people in Jersey take pride in buying locally grown products.

'Detailed analysis'

More than 1,000 shoppers at various outlets were surveyed by First Research last November.

Mr Syvret said: "The brand is becoming very well recognised and vegetables, fruit and dairy products are the items that receive the best recall.

"A detailed analysis of the survey's findings will influence how Genuine Jersey is promoted this year.

"Our calendar of events for 2006 has just been finalised and we hope that initiatives such as activities with schools and increased promotion of the website will help to introduce Genuine Jersey to a wider audience."

Article kindly provided by BBC News.

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